Television advertising is facing the largest challenge to its basic business proposition since its inception. It used to be as simple as producing ads and buying placements. Now advertisers and programmers are scrambling to keep up with the constantly changing ecosystem created by digital on-demand media. Consumers are turning to video on demand, digital video recorders, broadband and wireless distribution, and rapidly changing the old formula of ad-supported programming.
- So how can ad sellers and ad buyers know if the ads they place are being seen when audiences now control what, when and where they watch?
- How can you track response rates when you’re broadcasting across multiple digital platforms?
- Are your marketing messages resonating with your target market?
- Most importantly, how can advertisers, programmers and distributors capitalize on the new services, advertising platforms and economic models offered by this new media world?
- The Digital Marketing and Strategy Group: DiMAS, is an outgrowth of the DiMA Group which was formed in 2002 to answer these and other questions about the shifting landscape of digital on-demand media advertising. A unique blend of digital media consultancy, media organization and conference organizer, the DiMAS Group works across industries to bring together advertisers, agencies, programmers, operators and supporting technology companies in the on-demand television market.
- To learn more about any of our programs, please contact info@dimasgroup.com
