TV WEEK article - 1/09/2006 - "Guest Commentary: Does Television Risk Being Napsterized?" by Pat Dunbar, co-founder and president of the DiMA Group
CableWorld article - 4/18/05 - Will Cable Meet Advertisers' (Video on) Demands?
MediaPost article - 3/3/05 - Cable To Give Agencies The Data They Demand
Press Release - 3/1/05 - INNOVATIONS IN DIGITAL ADVERTISING GROUP ("ID!A") UNVEILS GROUNDBREAKING PROPOSAL TO DEFINE AD UNITS ACROSS DIGITAL PLATFORMS AT THE AAAA MEDIA CONFERENCE & TRADE SHOW
From the American Association of Advertising Agencies - 3/22/04 - RECOMMENDED GUIDELINES FOR ON-DEMAND ADVERTISING RELEASED
