Participation in AdLab enables agencies, advertisers and programmers to test the effectiveness of various messages and techniques that promote viewer engagement in a world where the consumer chooses when, where and what to watch.

• AdLab is a collaborative concept development environment where advertisers and their agencies work with programmers, operators, and others to develop new advertising solutions for the emerging enhanced television marketplace.
• AdLab provides a test bed where new concepts can be quickly validated with consumers so that advertisers can quickly deploy new concepts on multiple platforms with confidence.
• AdLab provides a ready-made testing environment enhanced by:
• Key industry knowledge
• A development team to realize concepts
• An experienced research team

Now in its third year, customers have successfully used this environment to rapidly gain a level of assurance for their advertising strategies and concepts and have created and executed campaigns based on their findings.

• One major automotive company used AdLAb to determine how to structure their innovative and breakthrough Showcase campaign.
• A major home improvement company tested various VOD showcase concepts through AdLab before rolling them out in the marketplace.

To learn more about the AdLab program contact us at info@DiMASgroup.com